*ARCHIE COMICS NAMES ALEX SEGURA EXECUTIVE DIRECTOR OF PUBLICITY AND
MARKETING*
New York, NY – (December 6, 2010) Archie Comics, the home of some of the
most recognizable and beloved comic book characters in the world, including
Archie, Betty and Veronica, Sabrina the Teenage Witch and Josie and the
Pussycats, announced today the hiring of Alex Segura as Executive Director
of Publicity and Marketing.
Segura, who most recently served as Publicity Manager at DC Comics, will
oversee the company's comic trade and mainstream press publicity and
marketing efforts for both the direct and book market, including social
media. Segura previously worked as a writer and editor for a number of
outlets, including THE MIAMI HERALD, WIZARD MAGAZINE and NEWSARAMA.
"We're thrilled to have someone with Alex's experience and ideas come
onboard," said Jon Goldwater, Archie Comics Co-CEO. "It's an exciting time
for the company and we look forward to spreading the word about our books
and characters with Alex's help."
"My first comic book was a copy of BETTY AND VERONICA DOUBLE DIGEST, so
coming to Archie is in many ways a homecoming," Segura said. "I'm energized,
honored and very much looking forward to working with Jon and the gang on
how best to promote the great collection of characters and stories Archie
has to offer."
Segura played a key role in the launch and maintenance of DC's first-ever
daily news blog, THE SOURCE, and in national publicity campaigns in support
of some of the company's biggest publishing initiatives, including SUPERMAN:
EARTH ONE, BATMAN AND ROBIN, JOKER, WONDER WOMAN and more. Segura also took
part in DC's outreach to fans via social media hubs like Twitter and
Facebook.
For more information, please visit our website at: www.archiecomics.com
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DOWNLOAD IMAGES, HTML AND BBC CODES HERE
http://www.img.archiecomics.com/download/alex.zip
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RIK OFFENBERGER | Public Relations Coordinator
Archie Comic Publications, Inc.
325 Fayette Ave. | Mamaroneck, NY 10543
Office: (914) 381-5155 | Cell: (909) 996-3342
E-Mail: RikO@ArchieComics.com
Visit us @: www.archiecomics.com
[Non-text portions of this message have been removed]
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