The City of New York
Office of the Mayor
New York, NY 10007
FOR IMMEDIATE RELEASE
November 17, 2010
No. 474
www.nyc.gov <http://www.nyc.gov/>
Mayor Bloomberg And Marvel Entertainment unveil "Spider-Man, You're
Hired" - a Special print and Digital comic promoting
New York city's FREE job PLACEMENT resources
Comic Book Available Free from Marvel Comics' App on iTunes and in the
New York Daily News as a Public Service at No Cost to the City
Mayor Michael R. Bloomberg, Mayor's Office of Media and Entertainment
Commissioner Katherine Oliver, Small Business Services Commissioner
Robert W. Walsh, Marvel Entertainment Editor-in-Chief and Chief Creative
Officer Joe Quesada, New York Daily News CEO Bill Holiber and
Editor-in-Chief Kevin Convey, and Spider-Man today announced the
creation of "Spider-Man, You're Hired," an all-new comic book
highlighting City resources available to New Yorkers who are navigating
the job market. The comic, which features an unemployed Peter Parker
starting his job search, is the Administration's latest effort to
connect out-of-work to New Yorkers to job training and placement
services. It was inspired by the NYC Media original television
production, "Job Hunt," a ten-part series on how the City is helping New
Yorkers to get back to work - focusing on Workforce1 Career Centers,
libraries and other City services. Mayor Bloomberg made the announcement
at Midtown Comics' new store in Lower Manhattan.
"New York City provides free, first-rate job training and placement
assistance, and we want every New Yorker that needs help to know about
it, so we asked Spider-Man to help us spread the word," said Mayor
Bloomberg. "One of the reasons we created the Mayor's Office of Media
and Entertainment was to find new ways to connect with New Yorkers. Our
partnership with Marvel and the Daily News is a fun and innovative way
to let everyone know about the web of resources the City has to offer
New Yorkers that need job assistance."
"Marvel's proud to team-up with the City of New York to help inform all
New Yorkers about the free services designed to assist them in finding
employment. We couldn't ask for two better leading men than Spider-Man
and Mayor Bloomberg," said Marvel Entertainment Editor-in-Chief Joe
Quesada "Because even New York's most famous Super Hero needs a day
job!"
"We are always looking for new ways to reach people in all forms of
media about the job resources offered by the City," said Katherine
Oliver, Commissioner of the Mayor's Office of Media and Entertainment.
"Working with Marvel, the Daily News and Small Business Services on this
special 'Spider-Man: You're Hired' edition is a tremendous example of
how the government can work with the private sector to really help
people."
"Thank you to Mayor Bloomberg, Commissioner Oliver, the New York Daily
News and the City's great new partner, Marvel," said Small Business
Services Commissioner Walsh. "This is an exciting collaboration and a
real super hero effort that will ensure that many more New Yorkers know
about the City's excellent free employment services. I'm glad that Peter
Parker is helping us to spread the word to jobseekers that visiting a
Workforce1 Career Center can help them get a job in this tough market."
"As New York's Hometown Newspaper, the Daily News is proud to use our
printed pages and the power of NYDailyNews.com to help New Yorkers, like
unemployed Spider-Man alter-ego Peter Parker, find work," said New York
Daily News CEO Bill Holiber. "The City of New York and the Daily News
have been tremendous partners on this and other projects - such as the
"Hire Me" series that partnered with the "Job Hunt" show and caller
helpline - by combining our resources to help New Yorkers get to work.
In today's Daily News, not only will New Yorkers find a special edition
of the Spider-Man comic created by Marvel Entertainment, but we've also
provided readers with a guide to the city's services for job searches,
training and research. We hope our efforts not only help one of New
York's most famous super heroes find work, but other 'real' New Yorkers,
as well."
The recently created Mayor's Office of Media and Entertainment is
identifying and implementing new ways to let New Yorkers know about City
resources available to them. To promote the City's free workforce
training and job placement services, the Office worked with Marvel
Custom Solutions, a special division within Marvel Entertainment that
develops innovative programs addressing the specific needs of partners
and philanthropic interests, to create a special edition Spider-Man
comic book featuring Mayor Bloomberg.
The full-color, eight-page comic features an out-of-work Peter Parker,
frustrated and at a loss about how to find a new job. A serendipitous
meeting with the Mayor helps to put him on the right track. The unique
comic is available for free download online via iTunes through the
popular Marvel Comics app (www.marvel.com/marvelcomicsapp). The New York
Daily News is also printing a special edition of "Spider-Man: You're
Hired" at no cost to the City, appearing in over 600,000 papers with a
list of all the Workforce 1 Centers in the City where the comic will be
available.
The Department of Small Business Services oversees a system of nine
Workforce1 Career Centers located throughout the five boroughs, which
provide New York City jobseekers with a full array of free employment
services, including job preparation, training and job placement in a
professional setting. Since 2004, the Department of Small Business
Services transformed a system that was placed New Yorkers in about 500
jobs a year into one that placed New Yorkers in more than 25,000 jobs in
2009. To find a Workforce1 Career Center and learn about services, New
Yorkers can visit NYC.gov <http://www.nyc.gov/> or call 311.
Two additional one-page comics have also been created in
conjunction with this launch. In the first comic, Spider-Man can be seen
at various well-known New York City attractions describing the great
free job services that the City offers. Workforce1 Career Centers are
located throughout the five boroughs and provide job seekers with a full
array of employment services, including job placement, career
counseling, professional development, and access to training
opportunities. In the second comic, Spider-Man takes his friend Mary
Jane to learn more about the "Made in NY" Production Assistant Training
Program. Developed in partnership between the Mayor's Office of Media
and Entertainment and Brooklyn Workforce Innovations, this free program
helps diverse New Yorkers gain access to entry level positions in the
entertainment industry. The program is currently recruiting for
applicants.
The one-sheet comics are available for download on NYC.gov
<http://www.nyc.gov/> and can also be seen on phone kiosks and other
signage throughout the city. A public service announcement featuring
the comics can also be seen in City taxi cabs and on NYC life (channel
25) and NYC gov (channel 74), the City's government station. The public
service announcement, which debuted on Wednesday, explains the project
and encourages people to download the comic. The Mayor's Office of
Media and Entertainment has worked closely with the New York Taxi and
Limousine Commission to ensure that the public service announcement can
be seen by as many people as possible. It can also be viewed on the NYC
Media Video On Demand Player available on nyc.gov.
"Job Hunt" - produced by NYC Media, the official television, radio and
online network of the City of New York and part of the Mayor's Office of
Media and Entertainment - offers expert advice about navigating the job
market and features New Yorkers who have taken advantage of City
resources. In each episode of "Job Hunt," a panel of experts and
recruiters shares tips on resume building, interview skills, and landing
a new job. Episodes are available to watch online at NYC.gov
<http://www.nyc.gov/> on the NYC Media Video on Demand Player.
- 30 -
Contact: Stu Loeser / Andrew Brent
(212) 788-2958
Marybeth Ihle (NYC Media)
(212) 669-7742
Sarah Krauss (Small Business Services) (212) 618-6716
Jeffrey Klein / Ann Hinshaw (Marvel)
(212) 685-4300
To find a comic shop near you, call 1-888-comicbook or visit
www.comicshoplocator.com
<https://webmail.marvel.com/exchweb/bin/redir.asp?URL=https://webmail.ma
rvel.com/exchweb/bin/redir.asp?URL=http://www.comicshoplocator.com/>
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney
Company, is one of the world's most prominent character-based
entertainment companies, built on a proven library of over 8,000
characters featured in a variety of media over seventy years. Marvel
utilizes its character franchises in entertainment, licensing and
publishing. For more information visit www.marvel.com
<https://webmail.marvel.com/exchweb/bin/redir.asp?URL=https://webmail.ma
rvel.com/exchweb/bin/redir.asp?URL=http://www.marvel.com/>
---
James Viscardi | Junior Sales Administrator
Marvel Entertainment LLC
417 5th Avenue, 10th Floor
NY, NY 10016
p: (212) 576-4000 x8201
e: jviscardi@marvel.com
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