IRON MAN CENTRAL APP HITS ITUNES!
New York, NY (May 5, 2010) - Marvel Entertainment is proud to announce
the Iron Man Central app for iPhone and iPod Touch, developed in
partnership with Zumobi, is now available on iTunes! Suit up with the
world's most popular super hero in anticipation of Marvel Studios' Iron
Man 2 feature film, and learn everything about Iron Man with this
totally free app!
"The first Iron Man film was extremely successful due to the incredibly
loyal and passionate fan base. In anticipation of Iron Man 2, we wanted
to bring additional content to Iron Man fans and moviegoers, and could
think of no better way than to bring it to a mobile app," said Ira
Rubenstein, Executive Vice President of Marvel's Global Digital Media
Group. "We believe this app gives users an even more complete Iron Man
experience by delivering news, videos and exclusive wallpapers, as well
as special character profiles. And if you want to find show times for
Iron Man 2, this app will do that for you, as well."
Iron Man Central is perfect for Iron Man fans new and old, providing
access to all things Iron Man including news, exclusive wallpapers,
video content, direct links to Iron Man content on iTunes and more. This
brand-new app also seamlessly integrates with users' e-mail, Twitter and
Facebook accounts, allowing them to share exciting new Iron Man content
with friends and family.
"Marvel is a forward-looking organization that is well positioned to
take advantage of the amazing new possibilities available in the mobile
channel," said Ken Willner, CEO of Zumobi. "By combining Marvel's bold
and unique visuals with the iconic character of Iron Man and Zumobi's
content-rich app format, we have the opportunity to offer moviegoers and
fans an extension of the film experience. We're thrilled to expand the
Zumobi Network's entertainment channel with this highly valuable
property."
With a stunning user interface modeled after the hologram interface
inside Iron Man's suit, the Iron Man Central app will continue to
evolve-just like Iron Man-as new features become available. So what're
you waiting for? Suit up and download the Iron Man Central app on
iTunes, now!
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney
Company, is one of the world's most prominent character-based
entertainment companies, built on a proven library of over 5,000
characters featured in a variety of media over seventy years. Marvel
utilizes its character franchises in licensing, entertainment (via
Marvel Studios and Marvel Animation) and publishing (via Marvel Comics).
Marvel's strategy is to leverage its franchises in a growing array of
opportunities around the world, including feature films, consumer
products, toys, video games, animated television, direct-to-DVD and
online. For more information visit www.marvel.com.
About Zumobi
Zumobi is a leading mobile media company that publishes branded
applications for next-generation smartphones. Zumobi's portfolio of
mobile applications comprises The Zumobi Network, which provides highly
focused and integrated solutions for brands, media properties and
consumers to connect and engage. For more information, please visit
www.Zumobi.com <http://www.Zumobi.
For media inquiries, please contact:
Ann Hinshaw / Karen Silberg
DAN KLORES COMMUNICATIONS
212-685-4300
ann_hinshaw@
LaunchSquad
Melissa Klein or Rachel Levine
Zumobi@LaunchSquad.
(415) 625-8555
To find a comic shop near you, call 1-888-comicbook or visit
http://www.comicsho
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney
Company, is one of the world's most prominent character-based
entertainment companies, built on a proven library of over 5,000
characters featured in a variety of media over seventy years. Marvel
utilizes its character franchises in licensing, entertainment (via
Marvel Studios and Marvel Animation) and publishing (via Marvel Comics).
Marvel's strategy is to leverage its franchises in a growing array of
opportunities around the world, including feature films, consumer
products, toys, video games, animated television, direct-to-DVD and
online. For more information visit www.marvel.com <
http://www.marvel.
FOR MORE INFORMATION AND/OR ARTWORK PLEASE CONTACT:
Arune Singh
MARVEL ENTERTAINMENT
212-576-4061
asingh@marvel.
--
Arune Singh | Manager of Sales Communications
| Marvel Entertainment LLC
| 417 5th Avenue 10th Floor
| NY, NY 10016
| P: 212-576-4061
| F: 212-576-8547
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