FOR IMMEDIATE RELEASE
MARVEL COMICS APP DEBUTS ON IPAD
Access to Over 500 of Marvel's Greatest Titles Including Iron Man,
Captain America, Thor, Spider-Man and Hulk
New York, N.Y. - April 2, 2010 - Marvel Entertainment is proud to
announce the launch of the Marvel Comics App for iPad on the App Store.
This landmark app launches with over 500 of Marvel's greatest comic
books, from classic stories to modern tales, featuring Iron Man, Captain
America, Spider-Man, Hulk, Thor and more of the world's most popular
Super Heroes. The Marvel Comics App brings the world of Marvel to iPad
owners with each comic presented at incredibly high resolution possible
on iPad's full color screen, a user-friendly search engine, innovative
viewing options and more.
"We're excited to introduce an unparalleled digital comic experience to
our fans with the Marvel Comics App for iPad," said Dan Buckley,
publisher & CEO, Marvel Publishing. "The iPad is the first device that
offers us a chance to present digital comics that are even close to
replicating the experience of reading a print comic. This new world of
digital comics distribution provides us great opportunities to reach new
readers, allow consumers to sample our diverse stories and characters,
and we believe it will drive these new fans into the App Store and local
comic shops each week to find even more."
Fans will be granted unrivaled access to Marvel's rich library of
comics, with launch titles ranging from the first appearances of
characters such as Spider-Man and the X-Men to modern classics like the
debut of Red Hulk, Jonathan Hickman's acclaimed Fantastic Four run, Joss
Whedon & John Cassaday's Astonishing X-Men and lots more. Every comic
available through the Marvel Comics App is optimized for the iPad
through painstaking re-coloring and re-digitizing of select content.
Marvel worked with ComiXology to create the perfect app for new readers,
offering the option to preview three pages from each available comic
before purchasing and a cutting edge recommendation engine for every fan
to find a comic they're sure to love. The app also arms fans with a
handy comic shop locator, allowing them to find their local retailer's
address and phone number and then journey even further into the Marvel
Universe. To further enhance the mobile reading experience on the iPad,
the Marvel Comics App features multiple viewing modes, taking readers
panel-by-panel through the comic book in a smooth, action-packed
progression using just the swipe of a finger.
The Marvel Comics App for iPad is available for free from the App Store
on iPad or at www.itunes.com/
just $1.99 each with new content arriving every week.
To commemorate this historic event, Marvel is offering select titles
free for a limited time, such as New Avengers #1, which launched a new
era for super hero comics; Captain America #1, Invincible Iron Man #1 &
Thor #1, the perfect place for new readers to discover the titular
heroes; and Super Hero Squad #1, suited for fans of all ages, especially
our youngest ones.
The Marvel Comics App is also available for iPhone and iPod touch. For
all the details on Marvel's historic announcement and a closer look at
the Marvel Comics App, please visit www.marvel.com/
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney
Company, is one of the world's most prominent character-based
entertainment companies, built on a proven library of over 5,000
characters featured in a variety of media over seventy years. Marvel
utilizes its character franchises in licensing, entertainment (via
Marvel Studios and Marvel Animation) and publishing (via Marvel Comics).
Marvel's strategy is to leverage its franchises in a growing array of
opportunities around the world, including feature films, consumer
products, toys, video games, animated television, direct-to-DVD and
online. For more information visit http://www.marvel.
<http://> FOR MORE INFORMATION AND/OR ARTWORK PLEASE CONTACT:
Ann Hinshaw / Karen Silberg
DAN KLORES COMMUNICATIONS
212-685-4300
ann_hinshaw@
To find a comic shop near you, call 1-888-comicbook or visit
www.comicshoplocato
Marvel Entertainment, LLC. is one of the world's most prominent
character-based entertainment companies, built on a proven library of
over 5,000 characters featured in a variety of media over seventy years.
Marvel utilizes its character franchises in licensing, entertainment
(via Marvel Studios and Marvel Animation) and publishing (via Marvel
Comics). Marvel's strategy is to leverage its franchises in a growing
array of opportunities around the world, including feature films,
consumer products, toys, video games, animated television, direct-to-DVD
and online. For more information visit www.marvel.com
<http://www.marvel.
FOR MORE INFORMATION AND/OR ARTWORK PLEASE CONTACT:
Arune Singh
MARVEL ENTERTAINMENT
212-576-4061
asingh@marvel.
--
Arune Singh | Manager of Sales Communications
| Marvel Entertainment LLC
| 417 5th Avenue 10th Floor
| NY, NY 10016
| P: 212-576-4061
| F: 212-576-8547
************
Nothing contained in this e-mail shall (a) be considered a legally binding agreement, amendment or modification of any agreement with Marvel, each of which requires a fully executed agreement to be received by Marvel or (b) be deemed approval of any product, packaging, advertising or promotion material, which may only come from Marvel's Legal Department.
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